Leon Shampoo

Inspired by the iconic works of Alphonse Mucha, *Leon* is a shampoo brand that draws its essence from the elegant, regal women featured in Mucha’s Art Nouveau illustrations. The concept behind *Leon* is rooted in the idea of long, flowing, and curly hair—a signature characteristic in Mucha's art. The name “Leon,” meaning “Lion” in Spanish, symbolizes strength, beauty, and the untamed power of natural hair. The brand features three beautifully illustrated figures, each representing different hair types and strengths, showcasing the diverse beauty and texture of hair.

Logo, colors, and pattern

The logo is hand lettered and then accompanied by Copperplate Regular.  These two type choices carried on the look of organic hair with heavy stylization.  
For the secondary images, pattern, and colors-the idea of organic lines and accents were incorporated to give the brand an overall Art Nouveau feeling.  The Greens and stylized art also help the brand to sell it’s organic/herbal soaps.

Final Product

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