Cool Cats Cafe
Visual Identity
Inspired by the growing trend of adoption-focused cat cafes across the country, Cool Cats is a vibrant, welcoming space that supports and houses cats from local humane societies. The atmosphere is designed to be both fun and relaxing, offering customers a chance to connect with their future furry friends. This experience is complemented by to-go coffee options, in-store murals, pop art, and exclusive merchandise, all contributing to the unique vibe of the cafe.
Typography and colors
In order to keep the “playful” tone of the brand, I chose FilmotypeMaxwell as the overall typeface. This type is very versatile and easily manipulated to keep legibility clear while also staying bold.
The colors of the brand are paired, and compliment each other. The pastel colors are used for backgrounds and sectioning while the bold bright colors are used for detailed line work on top.
